State of the A: E-Commerce Brand
As CMO and co-founder of an e-commerce brand selling children’s books and gifts for people who love the south, I led all marketing efforts, driving exponential growth year after year. Through strategic branding, content creation, and performance marketing, we’ve successfully doubled revenue annually since launch.
🍑 Publishing & Product Development
Wrote and published three children’s books, overseeing all illustrations and production
Designed an expanded product line to complement the books, enhancing brand offerings
🍑 Strategic Launch & Brand Awareness
Developed and executed multi-channel launch strategies, including:
"Coming Soon" teasers to build anticipation
Social media contests to engage audiences and drive pre-sales
Book signing events to foster community and boost visibility
🍑 E-Commerce & Digital Presence
Built our website on Shopify and wrote all website copy, ensuring a seamless and compelling shopping experience
Designed and managed all social media accounts, growing an engaged online community
🍑 Performance Marketing & Growth Strategy
Launched and optimized Meta ad campaigns with a 7.5+ ROAS to drive scalable revenue
Created and automated email marketing campaigns for lead nurturing and increased conversions
By blending creative storytelling with data-driven marketing, I helped transform this brand into a fast-growing, profitable business with a loyal customer base.
Social Media Posts
Meta Ads
