BuzzFeed x Purina – Viral Co-Branded Video Series
I played a key role in leading a viral co-branded video campaign between BuzzFeed and Purina. Following the success of our first hit series, Puppyhood, we set out to create another standout campaign for our client.
To maximize impact, we tested three different unbranded concepts, each featuring a unique dog breed and cast. After launching all three, one video quickly went viral within days. Capitalizing on its success, we reshot the video with Purina branding and expanded it into a full-scale co-branded series, driving engagement and brand affinity.
This strategic, data-driven approach not only ensured another viral hit but also strengthened Purina’s presence in the digital space.
When You Hvae an Anixous Puppy - 10M Views
When You Walk Your Anxious Puppy - 7.9M Views