There & Backs: Travel Brand Start-Up
I led the full marketing strategy and brand development for a start-up travel brand, shaping its identity from concept to launch. My work ensured a cohesive and compelling brand presence across all platforms.
✈️ Creative Direction & Brand Identity
Guided the logo design process to align with the brand’s vision
Developed a strong, cohesive brand identity that resonates with the target audience
✈️ Visual Storytelling & Content Creation
Produced and directed a lifestyle photo shoot to capture the brand’s essence
Photographed and edited high-quality imagery for use across web and social platforms
✈️ Engaging Digital & Social Media Assets
Designed and executed “Coming Soon” social media campaigns to generate buzz pre-launch
Wrote and produced a captivating launch video, along with shorter edits and GIFs for website and social media
✈️ Website Development & Pre-Launch Strategy
Designed and built a visually engaging “Coming Soon” website to establish an online presence and capture early interest
Through strategic branding, creative direction, and engaging content, I helped bring this travel brand to life and set it up for a successful launch.
Meet You New Go-To Travel Uniform.
There & Backs will forever change your travel days.
Here’s how.
Getting ready is a no-brainer. Deciding what to wear to the airport should be as easy as pulling your suitcase out of the closet.
Breeze through every checkpoint with peace of mind. Our secure, zip-up pockets are designed to keep your travel essentials safely at your fingertips.
Nap on-the-go with ease. Our cross-body bag doubles as a memory foam travel pillow. Pair it with our hoodie’s built-in satin eye-mask and you’ll be catching z’s AND flights.