BuzzFeed x Tylenol – 6 Episode Co-Branded Video Series
I helped spearhead a wildly successful co-branded video series between BuzzFeed and Tylenol that garnered over 15M views. We tapped into BuzzFeed’s signature relatable humor to create viral, meme-style content. The concept? Painfully relatable moments that seamlessly tied into Tylenol’s brand message—relief when you need it most.
The series resonated big time, but the real highlight? A last-minute cameo by yours truly (see: receptionist in "When You’re Overdressed for an Interview"). When an actor bailed last minute, I stepped in and delivered the performance of a lifetime! See for yourself.